| 2008
Releases
Press Release – For Immediate Release
For Immediate Release
Media Contacts:
Eberly Public Relations, 404-574-2900
Don Eberly, doneberly@eberlypr.com or
Leslie Kirk, lesliekirk@eberlypr.com
STEPABLES® Second Annual Contest Gets
Consumers into the Garden
Under A Foot Plant Company™ and its
STEPABLES® plant brand launch philanthropic photo contest
for nationwide independent garden centers and their customers
Salem, Ore. – January 18, 2008 –
Under A Foot Plant Company™ and its national brand
of creeping perennials, STEPABLES®, announced today
the launch of the second annual “We’ve Got Sole™”
plant display contest, now offering consumers as well as
independent garden center employees, the chance to win prizes
and donations for their favorite local charities.
“The ‘We’ve Got Sole™’
contest has expanded in order to strengthen meaningful industry
relationships while giving back to the community,“
said Frances Hopkins, founder and president of Under A Foot
Plant Company™. “It is a way for STEPABLES®
to help garden centers connect with their customers and
grower-suppliers, and motivate consumers to garden.”
Nationwide independent garden centers carrying
the line of plants are eligible to participate in the contest
by submitting digital images of their store’s creative
display gardens featuring STEPABLES® varieties and STEPABLES®
retail displays using the Good For Your Sole® point-of-purchase
materials.
New to this year’s contest, garden centers are invited
to inspire customers to participate by creating their own
STEPscape™ displays. Consumers can design and fashion
their home’s walkways, patios, banks, or water gardens
with STEPABLES® plants, and then submit digital images
of their creativity for a chance to win various prizes for
themselves and donations to local charities of their choice.
Garden center winners will be chosen for
the best STEPABLES® displays from the following categories:
• “Definitive” STEPABLES®
display – A creative, eye-catching, garden center
display with STEPABLES® plants and POP materials.
• “Supporting STEPscape™”
display – A display using STEPABLES® plants in
a landscape application, such as walkways or water gardens,
to give consumers creative ideas.
• “Use of Space” display
– An innovative garden center display that maximizes
the use of designated floor and shelf space to boost sales.
- Continued -
Consumer winners will be selected for best “Water-Wise
STEPscape™,” best “Walkway, Path or Patio
STEPscape™” and best “Hillside or Slope
STEPscape™.” Additional information on contest
rules, regulations, prizes, and photo categories can be
found on the STEPABLES® Web site (www.stepables.com).
Independent garden centers may enter the
contest and receive a “We’ve Got Sole™”
retail kit by submitting an entry form to their authorized
STEPABLES® grower-supplier. Hopkins notes the following
general information for interested garden center owners
and managers:
• Garden center photos are eligible
for submission from Feb. 1 through June 1, 2008. Winners
can win up to $5,000 in donations payable to the charity
of their choice and $250 in STEPABLES® product gift
certificates for their garden center and staff. Winners
will be announced July 15, 2008.
• Consumer photos are eligible for
submission from March 1 through July 31, 2008. Winners will
receive $500 payable to the charity of their choice and
$500 worth of gift certificates for themselves.
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Notes to Reporters / Editors:
• Media contact for all purposes:
Eberly Public Relations, 404-574-2900. Don Eberly, doneberly@eberlypr.com
or Leslie Kirk, lesliekirk@eberlypr.com.
• Additional information, interviews,
and supplemental high-resolution / Associated Press-ready
images may be obtained by directly contacting Eberly Public
Relations.
• If possible, please notify regarding
the publication of this or any STEPABLES® information
by calling or emailing the media contact listed at the top
of this release. A representative of Eberly Public Relations
will follow-up with you to answer any questions you might
have about this news.
• Thank you!
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