| 1990 |
Under
A Foot Plant Company originated in 1990 and was previously
named Hopkins Nursery. The company grew over 400 types
of perennials, groundcovers, ornamental grasses and sedums.
|
| 1996 |
The
decision was made to change the name of the company to
Under A Foot Plant Company. This was to curb the enormous
appetite to grow everything under the sun to only plants
that were less than 12 inches in height or crept under
your feet. |
| 1999 |
The
STEPABLES® plant line was introduced to retailers
in the Pacific Northwest. The line sold very well and
retailers (and other growers) considered it to have merit,
but were unsure of the line’s ability to go national. |
| 2000 |
Spring--Rebecca’s
Garden airs a segment on pathway plants featuring STEPABLE®
plants.
View
Here |
| 2001 |
Spring
–-Rebecca Kolls guest meteorologist appearance on
Good Morning America on location at the New York Botanical
Gardens launches STEPABLES® into the national spotlight
as a fun new product to use in your garden. |
| 2001 |
Summer-STEPABLES®
wins Honorary Mention in the Mastertag/GPN Marketing Innovation
Award and signs its first distributor to carry its product
line. |
| 2004 |
Spring-STEPABLES®
is carried in over 2000 garden centers nationwide |
| 2004 |
2004
Spring-HGTV’s popular TV personality Paul James
and his show Gardening By the Yard airs a 7 minute segment
on the STEPABLES® plant line. The show was filmed
at Under A Foot Plant Company’s nursery where all
of the employees got to be part of the fun and even Fran’s
daughter Rachel.
View
Here |
| 2004 |
Perennial
Plant Association awards their Young Professional of the
Year Award to Frances Hopkins, creator of the STEPABLES®
brand |
| 2005 |
Frances
Hopkins and the STEPABLES® brand are awarded Marketer
of the Year from the Society of American Florists |
| 2006 |
Frances
Hopkins and the STEPABLES® brand are awarded the Medal
of Excellence for Marketing Achievement from Greenhouse
Grower Magazine. |
| 2007 |
STEPABLES
is carried in over 4000 garden centers nationwide and
Frances Hopkins and the STEPABLES® brand is awarded
the Creative Marketing Award from Greenhouse Product News.
|
| 2007 |
STEPABLES®
awards The Anderson’s Store in Maumee Ohio the winner
in the We’ve Got Sole Contest and Under A Foot Plant
Company donates $2,500 to the Maumee Valley Habitat for
Humanity in The Anderson’s honor. |
| |
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